Edgewell Personal Care Company has appointed Eric O’Toole as president, North America.

He will report directly to Rod Little, president and CEO. O’Toole brings nearly three decades of experience leading consumer companies.

Most recently, he served as general manager of Walmart’s Sports & Fitness E-Commerce Division, where he shaped Walmart’s online sporting goods business model. He joined Jet.com, the ecommerce startup, in early 2016 to lead Sporting Goods on that marketplace-based platform before Jet’s acquisition by Walmart.

Prior to Jet.com, O’Toole spent 13 years at Groupe Danone, serving most recently as president Danone Waters of America, which features Evian bottled water.